Eton Blue
By Lindsay M. West
When I traveled to London, I became captivated by the reserved British lifestyle and the elegance of traditional menswear, particularly the gentlemen’s dress code from Savile Row. It felt like a ritual, with every element of bespoke menswear preserving a history that stretches back over a century. Classic tuxedos, tailored blazers, navy blue suits, and the distinct Eton blue all embodied a timeless sophistication.
At first, I mistook Eton blue for Tiffany blue, which led me to explore the origins and significance of these iconic colors in luxury fashion.
My research revealed fascinating insights: Eton blue, a refined light blue shade, was first associated with European aristocracy and frequently used at royal courts. It later became the official color of Eton College, an institution founded in London in 1440, known for educating many of the world's most distinguished leaders and elite professionals.
Eton College incorporated this signature blue into their blazers and school badges, establishing a long-standing tradition in British heritage fashion. Recognized as Pantone 7464C, Eton blue predates Tiffany blue by nearly four centuries, as Tiffany & Co. was founded much later in 1837.
The unique allure of Eton blue—a blend of bright green with a hint of blue—has often been compared to the globally recognized Tiffany blue. Although these hues differ in strict Pantone standards, they share a similar refined aesthetic, both exuding a sense of luxury, exclusivity, and prestige.
The influence of Tiffany blue in high fashion and luxury branding skyrocketed when the Patek Philippe Nautilus 5711/1A-018 “Tiffany Blue” sold for $6.5 million at a Phillips auction in 2022. This milestone cemented the iconic blue hue as a major focal point in luxury collectibles and haute couture fashion.
Even Fendi’s Fall 2022 collection drew inspiration from Tiffany blue, reinforcing its instant recognition in luxury fashion and proving its enduring appeal in designer apparel and accessories.
From the royal courts of Europe to the halls of Eton College and the runways of high fashion, Eton blue and Tiffany blue have become symbols of refinement, heritage, and status. Their historical significance and modern adaptation highlight the evolution of luxury fashion, bridging the gap between traditional elegance and contemporary style.
Whether in bespoke tailoring, luxury timepieces, or high-end fashion collections, these distinctive hues continue to define sophisticated aesthetics, proving that color psychology plays a crucial role in luxury branding.
